JULIE HUVAL, fspms, cpsm
Strategic Planning | Project Management | Process Optimization | Marketing Technology
Julie Huval, FSMPS, CPSM, is a recognized marketing and business strategy with over 20 years of experience in the AEC industry. She is the owner of Marketing Operations Advisor, where she helps organizations enhance their marketing effectiveness through data-driven strategies, operational excellence, and tailored consulting services. Julie’s expertise spans strategic planning, process mapping, ROI calculation, marketing technology selection and implementation, project management, and coaching for marketing leaders.
Julie is known for her contributions to industry publications, frequent speaking engagements on marketing, business operations, and technology, and her mentorship of marketing professionals. Julie’s thought leadership and commitment to innovation have made her a sought-after authority in both the built world and marketing professional forums.
Julie holds an MBA from The University of Texas at Arlington and a BA in journalism and environmental studies from Baylor University. She has also earned a certificate in Professional Services Leadership from the University of Maryland’s Robert H. Smith School of Business.
Julie is an active leader in the professional community as a Fellow and Certified Professional Services Marketer of the Society for Marketing Professional Services (SMPS). She currently serves as an At-Large Director for the SMPS national board (term: September 1, 2024 to August 31, 2026), contributing to the strategic direction of the association and the future of marketing in the A/E/C industry.
Julie’s reputation is built on her blend of analytical insight, practical execution, and a strong passion for elevating the marketing function to drive sustainable business success.
SEMINARS
Contact Julie directly at julie@marketingopsadvisor.com.
Building a Clear Path: How AEC Marketing Drives Revenue
In the AEC industry, understanding the direct impact of marketing efforts on revenue is crucial for strategic growth. This seminar deep dives into the formulas, techniques, and best business practices for accurately tracking and attributing revenue to marketing activities. Attendees learn how to set up simple tracking systems, interpret data for actionable insights, and demonstrate marketing's value to executive leadership, ensuring every dollar spent contributes to the bottom line.
A Business Advisor Who Happens to Do …
The most influential professionals in any organization aren't just experts in their functional area—they're trusted business advisors who happen to specialize in marketing, finance, operations, or technology. This session challenges attendees to elevate their role from tactical executor to strategic counselor by developing deep business acumen alongside their core expertise.
Silent Budget Killers of Your Business
Hidden financial drains are quietly eroding your marketing and business development budgets, often going unnoticed until they've consumed thousands of dollars in wasted spend. This seminar exposes the most common "silent budget killers" plaguing AEC firms—from forgotten software subscriptions and untracked ad spend to event investments that fail to generate measurable revenue.